Welcome to Pauls Cycles

At Pauls Cycles we’re all about great value and helping you to Ride More, that’s why we specialise in selling end of season stock at up to 50% off. From heavy hitting Full Suspension Enduro Bikes to KOM chasing Road Bikes and Balance Bikes to freedom inspiring e-Bikes, we love all things bike and are passionate about helping you find the perfect bike.

13 Yaxham RoadDereham Norfolk NR19 1HB

Meet the team

   Words by Pauls Cycles

   on 10/12/2018 11:09:11

At Pauls we’re all about providing straight forward, down to earth advice. We won’t push you towards a bike just because we have it in stock and nor will we try and convince you that if you stand on tip toes the XL frame will fit if it really doesn’t! We’d rather you walk out the door having received solid advice rather than sell you something that isn’t quite right.



Having recently joined Pauls, Tom keeps all things financial and digital ticking along when he’s not riding his gorgeous Whyte Hoxton.


Duncan has been at Pauls for over 21 years and has helped steer the shop from growth to growth. There isn’t much he doesn’t know and has the uncanny ability of being able to recall exactly what Bottom Bracket your 2001 GT Zaskar will need.

Tom the Bike Fitter

Tom joined the Paul’s Cycles team at the end of 2017, having worked previously at Street Life Cycles and Apple Pie. A keen long-distance cyclist, last year Tom completed the Coast to Coast ride.


Front of house, Steve joined the team in the Summer of 2019 and is ready and waiting to help you find your next dream bike.


Always ready to offer an expert opinion on Road bikes, wheels, tyres and accessories – you might even have to queue to see him!


After a week of high school work experience back in 2009, Aaron joined the team. With a wealth of technical knowledge and a dogged determination to get to the source of even the smallest creak, crunch or crack Aaron will get your bike running smoother than it did when it left the factory.


Yet to find a problem he can’t fix, Pete is a dab hand at removing seized seatposts, bottom brackets or bolts from frames that just won’t budge. Part of the Mail Order team, Pete is there to give your bike its final check before its packaged up to ensure it arrives ready to ride.


Never afraid to get his hands dirty George is head of Workshop Servicing and is ready to get your bike back up and running. When he’s not working you’ll find George sending his Orange P7 over jumps and through berms.


Olly joined the team this Spring and is a dab hand with a set of Allen Keys. A big fan of long travel mountain bikes Olly is all set to take his Cube Stereo up to the Peaks and push it to the limits.


Our Sunday resident, Kieran is a fearless Mountain Biker and will help you find your next new bike to shred the trails.


Our resident racer, Adam maintains all things digital. An avid TTer, Mountain Bike racer and Gravel adventurer you’ll often spot Adam at the races.

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