DMR Bikes, from their British countryside base, has been creating some of the best dirt jump bikes, mountain bikes, pedals, frames and parts for 20 years.
A ubiquitous name in the mountain biking World, DMR is perhaps best known for its range of near indestructible platform pedals including the V6,V8and Vault pedals which have won every flat pedal accolade imaginable.
It was Team Rider Brendan 'Brendog' Fairclough who then called for a grip for everything from AM to DH, so DMR rose to the challenge and created the Deathgrip: a super soft, super grippy outer paired with a lock on system that's tighter than a Boa Constrictor.