Norco

Since the first knobby tires left their mark on BC trails, Norco has been there.

This supernatural playground is where we ride every day and is the envy of riders around the world. It’s a precious resource that inspires us and guides every decision we make.

Norco began as Northern Cycle Industries in 1964 – in a chicken coop - and those grassroots have kept us connected to what matters most ever since. We’ve evolved over the years, but our hard work, passion and commitment to innovation has always been how we get things done. When we discover a new trail that we love, or we see an opportunity to make a ride better, we challenge ourselves to figure out how to improve what we do. Sometimes, we even invent a whole new way to do it.

There’s NO OTHER WAY.